If you’re a business, not only should you be on social media, but you should be able to evaluate and understand your social media performance as well. You can learn this through the various aspects of your analytics reports.

This blog will share tips and tricks on assessing those analytics to better understand your social media performance. If you don’t evaluate and understand what you’re doing positively and negatively on social media you won’t know how to improve.

Effective Social Media Metrics

First of all, what are the metrics? Metrics on social media are basically specific statistics you use to…


For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.

At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Melissa Hillman owner of Plank and Plane!

Plank and Plane is a small business operating in a wood-packed, dusty, music-filled garage located in Sydenham, Ontario. We specialize in handcrafted wood products for the home and kitchen including hand-carved kitchenware, cutting and charcuterie boards, and wood wall signs and decor.

Our…


It’s always important to set goals for yourself, be it in your personal life, work, or social media. Without goals, it’s hard to hold yourself accountable for making improvements. Goals are how you push yourself to progress and be better, so if you want a more successful social media profile that’s what you need to do — set goals.

Setting goals for social media is a little different than personal or work goals. It’s very important to use analytics to create SMART goals. Here are some tips on doing just that!

SMART Goals and Analytics

SMART stands for specific, measurable…


For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.

At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Tareca Whittingham, Owner of Kandiilash!

Kandiilash is an all-inclusive beauty brand! From products to the brand ambassadors everyone should feel welcomed and included. …


You may be under the impression that in order for your social media channels to grow you need to constantly be creating new content, but that’s simply untrue. Of course, that doesn’t mean to never make new content, it just means knowing how you can also repurpose your content and get it to work for you again and again

Here is a guide to help you do figure out how to repurpose your content!

Consider the Type of Content You’re Repurposing

There are tons of things you can repurpose — blogs, videos, photos, etc — but each kind takes a…


For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.

At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Elaine Tan Comeau, Founder & CEO of Easy Daysies!

Easy Daysies, founded by a mom & former teacher, are the award-winning Magnetic Daily Schedules that help kids become more co-operative, confident, and independent by showing the “shape of the day”. Fought over by all five investors on the CBC TV…


With an endless amount of content being posted online daily, if you want your posts to be seen you need to make them pop! To do this, you need to know your design principles and how to use them effectively. That’s where this blog is going to help you out!

Here are the design principles you need to know to make your social media posts POP!

Colour and its Effect on Emotion

Colour is likely the most important element of design. Colour theory and its effect on emotion and use in marketing is widely studied by psychologists. …


For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.

At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Teaisha Whittingham, mother of three, a surrogate mother of two and Labour and Bereavement Doula.

Teaisha’s Divine Doula believes everyone deserves the chance to have a doula, regardless of their birth plans. I offer support for labour and birth as well as postpartum support. I recently completed my stillbirth course…


Social media has dominated the world we live in. With so many platforms out there like Instagram, Twitter, Facebook, Snapchat, etc, billions of people have social media accounts for all sorts of things. People can spend hours scrolling through their feeds, watching videos, and posting things of their own. It can pull you away from real-life for a bit, but sometimes it’s hard to find a balance between the two.

Balancing real-life with social media is vital for a sustainable social media presence, although it can be difficult at times. …


For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.

At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on the owner of DGMUA, Debbie Goulding!

A Little Bit About Debbie Goulding

My love of makeup started at a very young age. From as far back as I can remember, I was always into my mother’s red lipstick and lotions. And let us not forget the high heels! I guess…

Amanda Relyea-Voss

Owner / CEO — Like A Voss Social Media

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store