All successful brands on social media know their target audience and cater to them. You might dream that you can have a social media profile that everyone enjoys, but if you try to appeal to everyone, in the end, you’ll appeal to no one.
Here are some tips to help you learn about audience targeting and how to effectively appeal to them.
Use Your Analytics
You can use your analytics to help you understand what sort of audience you already have on social media. On Instagram, you can click on the insights button on your profile and it will give you lots of…
For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.
At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Zola Jeffers, Owner of Zola Zee Consultancy!
Zola Zee Consultancy is a one-stop style consultancy business. As a fashion architect, she works as a stylist, personal shopper, Creative Director to various other business owners, and a freelance wardrobe stylist contracted by the Canadian Broadcasting Corporation (CBC) for various TV shows…
If you’re a business, not only should you be on social media, but you should be able to evaluate and understand your social media performance as well. You can learn this through the various aspects of your analytics reports.
This blog will share tips and tricks on assessing those analytics to better understand your social media performance. If you don’t evaluate and understand what you’re doing positively and negatively on social media you won’t know how to improve.
Effective Social Media Metrics
First of all, what are the metrics? Metrics on social media are basically specific statistics you use to…
For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.
At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Melissa Hillman owner of Plank and Plane!
Plank and Plane is a small business operating in a wood-packed, dusty, music-filled garage located in Sydenham, Ontario. We specialize in handcrafted wood products for the home and kitchen including hand-carved kitchenware, cutting and charcuterie boards, and wood wall signs and decor.
Our…
It’s always important to set goals for yourself, be it in your personal life, work, or social media. Without goals, it’s hard to hold yourself accountable for making improvements. Goals are how you push yourself to progress and be better, so if you want a more successful social media profile that’s what you need to do — set goals.
Setting goals for social media is a little different than personal or work goals. It’s very important to use analytics to create SMART goals. Here are some tips on doing just that!
SMART Goals and Analytics
For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.
At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Tareca Whittingham, Owner of Kandiilash!
Kandiilash is an all-inclusive beauty brand! From products to the brand ambassadors everyone should feel welcomed and included. …
You may be under the impression that in order for your social media channels to grow you need to constantly be creating new content, but that’s simply untrue. Of course, that doesn’t mean to never make new content, it just means knowing how you can also repurpose your content and get it to work for you again and again
Here is a guide to help you do figure out how to repurpose your content!
Consider the Type of Content You’re Repurposing
There are tons of things you can repurpose — blogs, videos, photos, etc — but each kind takes a…
For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.
At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Elaine Tan Comeau, Founder & CEO of Easy Daysies!
Easy Daysies, founded by a mom & former teacher, are the award-winning Magnetic Daily Schedules that help kids become more co-operative, confident, and independent by showing the “shape of the day”. Fought over by all five investors on the CBC TV…
With an endless amount of content being posted online daily, if you want your posts to be seen you need to make them pop! To do this, you need to know your design principles and how to use them effectively. That’s where this blog is going to help you out!
Here are the design principles you need to know to make your social media posts POP!
Colour and its Effect on Emotion
Colour is likely the most important element of design. Colour theory and its effect on emotion and use in marketing is widely studied by psychologists. …
For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.
At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Teaisha Whittingham, mother of three, a surrogate mother of two and Labour and Bereavement Doula.
Teaisha’s Divine Doula believes everyone deserves the chance to have a doula, regardless of their birth plans. I offer support for labour and birth as well as postpartum support. I recently completed my stillbirth course…
Amanda Relyea-Voss
Owner / CEO — Like A Voss Social Media
