For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.

At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Shan McLaggan, Co-Owner of Anupaya.

Shan (and Pete) wanted to create a company with a higher purpose. Unconventional, transparent, and generous. Celebrating and protecting the wild spaces they love so much. …


There are tricks and tools you can use to make the most out of Instagram as long as you take the time to learn how to do it right. One of those tools, and possibly the most important, is time. Timing can make or break a post on Instagram, so how do you use it right?

Here are some tips you can learn from to help you use time to your advantage on Instagram.

Some Strategic Times

Every detail, down to the day and hour posted, can play a significant role in the amount of engagement your Instagram post gets.

“Instagram experts say


For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.

At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Shenice Scott — owner and chef at Munchy Guru!

Munchy Guru is a Caribbean inspired catering service. We provide delicious healthy meals that are full of flavor and there is love in every bite.

Our CEO Mandi interviewed Shenicec about her secret to success in business and in life. We…


More so than ever before, social media has become a vital tool for any business. It’s practically essential for success that you are present on social platforms, but why? What can social media do for you?

This blog is here to help you answer that question.

A Larger Reach

Social media allows your business to reach customers from anywhere. It’s a much broader form of advertising that doesn’t require you to spend money. Things such as TV ads are growing irrelevant and only reach people within a certain area. SM doesn’t have those limits.

“There are no real boundaries with organic reach. Someone…


At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Didi Sultan, Owner of Didi Letters.

Didi Letters is a creative business offering custom c0alligraphy & engraving in Montréal, QC. Specializing in on-site events, Didi Letters offers a variety of calligraphy details for a variety of clients.

Our CEO Mandi interviewed Didi about her secret to success in business and in life. We also got some awesome insights into what they think makes social media such an effective tool in business.

A Little Bit About Being a Female Entrepreneur

1: How long have you been…


All successful brands on social media know their target audience and cater to them. You might dream that you can have a social media profile that everyone enjoys, but if you try to appeal to everyone, in the end, you’ll appeal to no one.

Here are some tips to help you learn about audience targeting and how to effectively appeal to them.

Use Your Analytics

You can use your analytics to help you understand what sort of audience you already have on social media. On Instagram, you can click on the insights button on your profile and it will give you lots of…


For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.

At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Zola Jeffers, Owner of Zola Zee Consultancy!

Zola Zee Consultancy is a one-stop style consultancy business. As a fashion architect, she works as a stylist, personal shopper, Creative Director to various other business owners, and a freelance wardrobe stylist contracted by the Canadian Broadcasting Corporation (CBC) for various TV shows…


If you’re a business, not only should you be on social media, but you should be able to evaluate and understand your social media performance as well. You can learn this through the various aspects of your analytics reports.

This blog will share tips and tricks on assessing those analytics to better understand your social media performance. If you don’t evaluate and understand what you’re doing positively and negatively on social media you won’t know how to improve.

Effective Social Media Metrics

First of all, what are the metrics? Metrics on social media are basically specific statistics you use to…


For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.

At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Melissa Hillman owner of Plank and Plane!

Plank and Plane is a small business operating in a wood-packed, dusty, music-filled garage located in Sydenham, Ontario. We specialize in handcrafted wood products for the home and kitchen including hand-carved kitchenware, cutting and charcuterie boards, and wood wall signs and decor.

Our…


It’s always important to set goals for yourself, be it in your personal life, work, or social media. Without goals, it’s hard to hold yourself accountable for making improvements. Goals are how you push yourself to progress and be better, so if you want a more successful social media profile that’s what you need to do — set goals.

Setting goals for social media is a little different than personal or work goals. It’s very important to use analytics to create SMART goals. Here are some tips on doing just that!

SMART Goals and Analytics

SMART stands for specific, measurable…

Amanda Relyea-Voss

Owner / CEO — Like A Voss Social Media

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