Getting the most for your business means setting goals and that includes on social media, too. If you don’t have goals, it’s difficult to know how well your social media strategy is doing. If you don’t know that, you don’t know if you need to change something or even how to improve at all.

It’s vital to set effective goals for your social media, especially if you’re a business. Here are some goals and tips that will help you get started.

Set SMART Goals

To set effective goals, you need to set SMART goals, but what does that even mean? SMART stands for…


For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.

At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Laura Wilson-Lewis, Owner of Wilson-Lewis Law!

Wilson-Lewis Law is a law firm based in downtown Toronto which provides services in the area of entertainment law.

Our CEO Mandi interviewed Laura about her secret to success in business and in life. …


Negative reviews for your business are hard to look at. You might just want to ignore them entirely, or stress over how you can fix it. Sometimes you can do something to fix things, but more often than not that review is here to stay. Some people are just negative and there is nothing you can do to change them or their review, but you can use that review to your advantage.

Even a negative review has a positive side for you and your business. This blog is here to help you find that.

Too Good To Be True

Lots…


For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.

At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Nana Nicole, Owner of MakeupbyNana!

Our CEO Mandi interviewed Nana about her secret to success in business and in life. We also got some awesome insights into what they think makes social media such an effective tool in business.

A Little Bit About Being a Female Entrepreneur

1: How long have you been in business?

I’ve been a…


It’s important for every workplace to feel like a community, but even more so if that workplace is online. Traditions make everyone feel like they’re a part of something bigger. When your workplace is a computer screen, you need that sense of community and tradition to keep away those feelings of isolation.

These traditions can be big or small. It’s all about making a tradition of communication and community.

Here are some tips and ideas on creating traditions for a remote workplace!

The End of the Week Traditions

It can be great to have end of the week traditions for your team, such as sharing the…


For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.

At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Antoinette Johnson, Owner of House of AJ!

Born as Chantelle Antoinette Johnson in Toronto Canada. Antoinette started her fashion career with her personal style and fashion review blog that was curated to plus size fashion. …


Have you ever made a post that you love and no one saw it? Even if you have a healthy number of followers on social media, it can be difficult to reach them all with every post and get seen.

Organic reach continues to decline on many major social media platforms, but that doesn’t mean all is lost! By listening to what your audience wants, posting at the right times, covering trends, and utilizing the many strategies for organic reach, you can definitely impact your post reach.

Here are some tips on how to make sure that your social media…


For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.

At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Kathryn Newman, Owner of Kathryn Newman Real Estate!

Born into the real estate business, Kathryn is a second-generation REALTOR who has had the pleasure of helping clients through all of the various stages and cycles of the real estate market. At a young age, she learned all of the ins…


For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.

At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Shan McLaggan, Co-Owner of Anupaya.

Shan (and Pete) wanted to create a company with a higher purpose. Unconventional, transparent, and generous. Celebrating and protecting the wild spaces they love so much. …


There are tricks and tools you can use to make the most out of Instagram as long as you take the time to learn how to do it right. One of those tools, and possibly the most important, is time. Timing can make or break a post on Instagram, so how do you use it right?

Here are some tips you can learn from to help you use time to your advantage on Instagram.

Some Strategic Times

Every detail, down to the day and hour posted, can play a significant role in the amount of engagement your Instagram post gets.

“Instagram experts say

Amanda Relyea-Voss

Owner / CEO — Like A Voss Social Media

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