How To Affect Emotion With Your Online Design

Have you ever seen a “happy” color or a “scary” font? Do rounded edges make you feel more at ease? If so, you’re reacting to the very real effects that shape, colour, and image can have on our emotions.

Pale colours can make us feel light and airy, while darker tones evoke a sense of depth and groundedness. Furthermore, harsh lines and shapes can communicate danger or draw our…