Celebrating hashtag holidays is a great way to keep your audience engaged. Whether it’s #ScienceFictionDay or #NationalChocolateDay, there are literally dozens of celebrations to choose from!
Here are a few things to keep in mind the next time you celebrate a hashtag holiday on social media.
Know Your Audience (Choose The Right Day)
Choosing the right day(s) is one of the most important parts of properly celebrating hashtag holidays.
“It’s not unusual to see brands post on nearly every holiday, regardless of whether it’s relevant to their business or not. This is a big misstep. Brands need to step back and remember what makes them so highly engaging on social in the first place — connection.” — Sprout Social
After all, you’ve already spent a lot of time building an online community. If your audience is primarily female or only live in a certain region, use hashtag holidays as a way to speak directly to them!
Here’s a rundown of all the hashtag holidays from Clear Voice — find the ones that work best for you!
It’s important to be genuine about your posts. This tip goes hand in hand with knowing your audience. You want to make sure you’re doing everything you can to humanize your brand.
“Humanizing is the act of making your brand come alive. It involves conveying a brand image that makes your fans relate to you on a personal level. This strategy has proved especially useful for brands in the fashion, beauty, and travel industries.” — Enlightened Digital
Never try to exploit or gain popularity through celebrating something you don’t believe in. Audiences are becoming highly attuned to fake attitudes online, so it’s important to be sincere.
Keep It Sparse
Posting too much can leave your followers feeling fatigued. Remember, celebrating hashtag holidays is a way to engage your audience and give them something to look forward to.
“You don’t need to post 10 times per day or create posts for every hashtag holiday — you’ll lose followers and damage your reputation.” — Sprout Social
There can be dozens of national and internationally celebrated days on any given date — don’t overwhelm your audience!
Do Something Extra Special
If there is a particular holiday or issue that’s very relevant to your business, go all out! Do something fun like host a staff party or customer appreciation day.
For example, “NASA celebrates Earth Day with its own pictures which is the best idea for social media. The brand created a beautiful video showing some great pictures of the earth taken from space. Along with this NASA also released a gallery of images to show the best of our planet.” — Digital Agency Network
These types of posts are always well received because they are targeted and have just the type of ‘go BIG or go home’ vibe that seems to win online.
Not every hashtag holiday is created equal. Some events are bi-annual like the equinox, while others are only relevant in certain countries. Make sure to take some time, do your research and plan your holiday hashtag strategy properly — it will make all the difference!