Even if you have a healthy number of followers on social media, it can be difficult to reach them all with every post and get seen.
Organic reach continues to decline on many major platforms. However, by listening to what your audience wants, posting at the right times and covering trends, you can increase the likelihood that your post will get more reach.
Here’s how to make sure that your social media posts are seen by as many people as possible.
Get Seen By Posting When Your Audience Is Online
The easiest way to make sure your posts are seen on social media is to post when your followers are likely to be online.
You can use your account analytics to find out when most of your followers are engaged. If you don’t have enough data yet, you can look at global trend-charts such as this one from Sprout Social.
Concentrate on-peak hours of engagement but don’t be afraid to mix it up. Try posting on a few different days at various times to find what works best for your specific audience.
“Pro tip: Try posting just before peak hours to help your content be the ‘freshest’ when a user opens the app.” — AdEspresso
Get Seen By Boosting Posts To Current Followers
Your best chance of being seen is to target users that are already following you. You can do this by boosting posts.
“After clicking the ‘Boost Post’ button you’ll be taken to a menu where you can begin to choose targeting options. By default, you could opt to include only people who currently like your page — or all current followers and their friends.” — HootSuite
Let the boost run for at least 2–3 days to increase the likelihood that it will reach followers who might have missed it. Don’t forget to keep an eye on ad frequency to avoid spamming your followers.
Get Seen By Giving Your Followers What They Want
You probably already know what works and what doesn’t, so share content that is relevant to your followers.
“Share special offers, behind-the-scenes glimpses, and entertaining facts to give clients, and other businesses, good reasons to follow you.” — Popular Science
Ensure that your audience comes first whenever you’re considering new content. After all, they’re already following you for a reason!
Get Seen By Engaging With Your Followers
The more your followers engage with your content, the more likely they are to see future posts. This is because social media algorithms favour content that keeps users on the platform.
Building a relationship with your followers will always increase the likelihood of being seen. “People are more likely to follow an account with which they feel they have a relationship. To foster that type of interaction, make sure to respond promptly when people get in touch with you or give you their feedback.” — Popular Science
Make sure to spread the love by also engaging with the content your followers make. If you’re generous with your audience, they’ll be generous in return!
Get Seen By Covering Trends
While organic reach is on the decline, you can still get a healthy amount of reach if your posts cover trending topics.
Use popular hashtags and keep an eye on news stories in order to join the conversation. To keep things on the lighter side, consider joining in on a viral challenge.
“There’s something about the momentum of doing things as a group and seeing results as a collective that makes for powerful experiences people can tie to businesses and brands. Camaraderie builds trust, community and productivity that will result in social exposure and profit growth.” — Disruptive Advertising
Getting your social media posts seen by more people is all about zeroing in on what your audience wants. Having hundreds or even thousands of followers no longer guarantees that your content will have a wide reach.
Whether you’re trying to reach existing followers or attract new ones, follow these tips to increase the likelihood that you will be “seen”!