Video will be — if it’s not already — the future of communication, and it’s important businesses embrace this trend before they are left behind. Video is an effective tool when communicating with your audience, as it is more likely to increase your engagement rate.
“Audiences are becoming blind to static media, and it is more and more difficult to get our fans to slow down as they scroll through their feeds. Videos add a unique dynamic that stands out and grabs the audience’s attention.” — Like A Voss Blog
However, capturing and editing a video can be daunting, especially if you don’t have the skills. Fortunately, with the improvement of technology through high-quality cameras on smartphones and user-friendly software, amateurs have access to all this to capture and create compelling video content with ease.
It doesn’t matter if your goal is to show behind the scenes, share a quick tutorial or start a video series, there are so many options to choose from that we decided to break it down for our readers to help you get started.
Here is a list that includes a few video editing tools that are accessible to anyone. This is by no means a comprehensive list but we’ve categorized it by device — desktop vs. smartphone — so users with different preferences have some options to consider.
If you’re a Mac user, consider using iMovie. It comes pre-installed on your device and is fairly simple to navigate. It’s not only highly intuitive but also surprisingly capable when it comes to producing professional-looking videos. Most of the features are drag and drop giving you the capabilities to add titles, music, and voiceovers. It also has the added bonus of being accessible through an iPhone!
With Microsoft discontinuing Windows Movie Maker, Movavi is a good option for Windows users. Similar to iMovie, it features the drag and drop option with it’s editing tools. The interface is user-friendly, making it fairly simple to learn and navigate.
Did you know this great video platform also has a tool on its website where you can create videos? With Vimeo Create, users have the ability to choose pre-designed video templates that can be customized to add colours, fonts, layouts, logos, text captions, and call-to-actions. The app is also available for smartphones. Similar to many apps, a paid version gives you access to more features and capabilities.
This editing tool was designed to be user-friendly, even if you’ve never made a video before. It has powerful features for all creators to do videos in many different ways, and you can get access to royalty-free videos, photos, music, and video effects through their library.
Even though the free version has its limitations, the software has different pricing options and is worth the investment if you are planning to create more video content as part of your on-going strategy. Like the previous tools mentioned, it also has a mobile version for on-the-go users which is aptly named, FilmoraGo.
This free, easy-to-use editing tool is great for quick and short videos. It offers a variety of unique filters and effects, as well as royalty-free music, stickers and texts. If you are willing to expand your resources, there are in-app purchases that allow you to do even more.
Developed by Lightricks — the same company that created Facetune — Videoleap is easy to use when creating high-quality videos. From amateurs to advanced videographers, it’s possible to simply cut and combine clips intuitively on-the-go. You can also add video effects, sounds, filters, green screens and more.
With Quik, you simply import your collection of videos, pick a theme and the app will create a quick video! You can make a few adjustments to add fonts, filters, or trim some parts according to your needs. For the most part, the app will do most of the heavy lifting when it comes to editing which is great if you don’t know where to start.
With this editing tool, you can easily create marketing videos. It’s great if you have no footage or only want to use text and graphics. They have templates so it makes it easier to start and they also show daily inspiration, tips, and stats about videos, which is perfect for social media trends. You can download the app for free, but it gives you limited access to its features whereas a paid version will offer more.
There are certainly lots of options available out there, and you are probably asking yourself which one is really the best for you. The only way to answer that question is by testing. Try them out, see which app meets your needs, and is easy for you to learn and navigate. They all certainly show that you don’t need to have master-class level editing skills to rock your video marketing content!